WHY Index®

WHY Index® is the ultimate tool for working with motivation, creating a foundation for stronger personal development and increased work performance.

This comprehensive motivational assessment explores the depth of individual motivators and provides a detailed understanding of an individual’s personal values and attitudes.

WHY Index® is a powerful assessment of the intrinsic motivations that influence behaviour, designed to provide a detailed understanding of an individual’s personal values and attitudes. WHY Index® describes different motivators and WHY a person acts in a certain way, based on personal values and attitudes. The uniqueness of WHY Index® is that it measures and describes both HIGH and LOW values in 8 different motivational factors and shows what a person tends to seek and what gives energy, but also what the person prefers to avoid or what causes stress and conflict, offering a comprehensive view of their motivational landscape.

WHY Index® is based on research by recognised experts such as Frederick Herzberg, Daniel Pink, and Victor Vroom’s well-founded theories with practical insights.

Read more in our White papers about the different areas of use >>.

Benefits of using WHY Index®:

  • Detailed insights into personal drivers, increasing self-understanding and supporting personal and professional development.
  • Describes why a person acts in a certain way based on their personal values and attitudes.
  • Shows what a person is looking for and what gives them energy, but also what creates stress or conflicts.

Areas of use:

  • Personal development: it can increase a person’s self-awareness and create a better understanding of what drives them, as well as help to provide a meaningful purpose and increase motivation and engagement.
  • Recruitment: the assessment can create a better understanding of a person’s core values and motivations, which can help identify whether the person fits into the company’s culture and values.
  • Group development: the tool can increase the understanding of the different motivational factors, and this information can be used to create a common vision and purpose.
  • Leadership development: leaders can gain a better understanding of their own motivational factors and use this information to inspire and motivate their team.
  • Sales development: salespeople can better understand their clients and what drives them. This can help create better communication and increase sales results.
  • Conflict management: the tool can provide a better understanding of the different motivational factors underlying a conflict and can help resolve conflicts more effectively.
  • Communication/collaboration: the assessment can help create an understanding of how different people communicate and what drives them.

Our WHY Index® assessments:

  • WHY Index®
  • HOW Index® & WHY Index® Combination 
  • DISC & WHY Index® Combination

Would you like to try a HOW Index® free of charge or learn more about our assessment?

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The report:

  • The scale gives a variety of clusters describing the high and low values in each motivator, allowing more than 1.6 million different reports/combinations. Every value on the scale has its own unique description.
  • The Motivational indicator Radar gives a graphical overview of the personal values for the 8 motivators.
  • The motivator profile graph shows the score on each of the 8 WHY Index® motivators in descending order of priority, from the highest to the lowest value.
  • The graph shows what a person possibly seeks (positive values) and possibly avoids (negative values).
  • Flexible comparison between profiles, groups, and organisations.
  • Available in 6 languages (English, Swedish, German, Dutch, Spanish, French).

The questionnaire:

  • It is based on a normative questionnaire with 4 questions per motivational factor, a total of 32 questions.
  • It is dynamic and easy to use.
  • The choices are on a rated scale, and the individual’s result is expressed in terms of how much or how little their score differs from the average value of all respondents’ answers. The options for the answers go from one extreme to another.

The WHY Index® focuses on 8 unique motivators

The Motivational indicator Radar gives a graphical overview of the personal values for the 8 motivators. The motivator profile graph shows the score on each of the 8 WHY Index® motivators in descending order of priority, from the highest to the lowest value. The graph shows what a person possibly seeks (positive values) and possibly avoids (negative values).

Time & Money — the person’s relation to profit and loss.

Theoretical problem-solving — the person’s view on information and news.

Environment — the person’s feeling for the surrounding environment.

Autonomy — the person’s view on power and influence.

Social consciousness — the person’s approach towards other people.

Progress — the person’s view on learning and development.

Procedures — the person’s approach toward rules and regulations.

Practical problem-solving — the person’s approach toward challenges

Find relevant and useful material in the Training Centre!

Training Centre is a part of the Navigator platform. In the Training Centre, you will find lots of relevant and useful material. Everything from PPT to well-thought-out exercises that are suitable for different purposes and goals. With the built-in filter, you can easily find exactly what you are looking for and need.

  • Send out online material before, during or after a training/coaching session. You decide!
  • Upload and brand your own material and reports.
  • Fully remote: Online service — no software required.
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